In the World Wide Web, millions of bloggers and business online site owners compete to reach the top pages of the major search engines around the globe. They use link building and other SEO techniques to achieve search engine visibility and the highest ranking in results pages. What are these techniques in creating an effective link building?
Link building is creating a connection between pages and websites on the internet. This connection is established and is only recognizable to web crawlers. Through signals that only these crawlers recognize, the sites and pages are ranked accordingly. The strategies in building links that work and last long are categorized into three according to their valuable contributions in the ranking criteria.
Organic Link building
The link-building strategy with the highest value is the creation of organic links. These organic links refer to those that you do not buy or submit to any of the web directories. Sites and pages naturally link to your pages. You do not need to do some actions to gain such links except to publish high-quality content.
The best sites to have links with are those considered as authority sites by search engines. Authority may mean popularity, integrity or experts in their respective niches. These sites have unique visitors that reach thousands up to millions.
Outreach Link building
You create links towards your site by submitting the pages URL to web directories, sending emails with your links to bloggers, convincing a site owner to feature your page or telling them that you have quality content worthy of mentioning. In this strategy, you need to exert effort in the construction of excellent email marketing than convinces people to click your link.
Self-Created Link Building
This type of link building refers to guest blogging, commenting, and creating user profiles in so many social media. While this kind of links still helps, web crawlers sometimes consider them as spamming. Others ignore link profiles and some of the largest search engines require a “no follow” rule. Thus, self-created link buildings have little or no value in the ranking of pages.
Basing from these three types of link building, we created guidelines to make your site visible to search engines and to web users. You can use this to make your own link building strategies.
Interlinks have high value in telling the web crawlers that your site is worth including in the top pages because interlinks are in your control. You can designate the linking page, the anchor text and the development of these links. Interlinks are links within your site and pages where you direct a visitor to your old posts. One caution in using interlinks is avoid using automatic hyperlinks. Develop the hyperlinks on your own, think of the appropriate anchor texts and plan how long you devote your time to doing this strategy.
Be generous in linking out
If you find a page from another site that is worth mentioning, link your current post to that page, if the page is related to your site. Do not hesitate to link out. As long as you are giving out helpful information and doing it right, do this strategy. When we mean doing it right, it is mentioning a good review of the page you are linking out.
Take time to study your competitors, both the direct and the indirect ones. At first, research may not directly affect your link value but you will get a good understanding how these people make their links work. If you can create an excel file to sort out which links are contributing the best, that will be better. As you learn about how your competitors do their link building and apply the same concept, the return of the investment is high.
In this strategy, you need to apply the outreach link building strategy, where you make people know that you have a great content. The best way to make people know that your site exists is to use the social media. You can even try to reach out to your audience through email marketing.
How can reputable SEO specialists help you? It is quite simple. They can help you create good email marketing. They can share your content to their social media followers. They can create an SEO strategy plan that fits your site’s needs.